SZN is a wellness community and mental health planner, focusing on supporting women in their their mental, spiritual, and physical goals.
SZN reached out to me ahead of their launch, so we could take a three pronged approach for the health & fitness platform. We focused in on the relationship between brand strategy, brand design, and marketing, since social media, influencer campaigns & brand recognition are going to be their primary means of growth.
We narrowed in on SZN's brand strategy, so it could serve as the guiding compass, outlining the brand's values, voice, and identity. It laid the foundation upon which both the brand design and marketing strategy would build from, using the insights from the client research, buyer psychology, and color theory. Once we had that foundation, the brand design became the visual storyteller that brought the strategy to life, narrowing in on a sporty, minimal, and bold vibe.
FInally, guided by the strategic insights of brand strategy and the visuals of brand design, we were able to focus on the marketing strategy. We started by using the research insights as a jumping off point, to broadcast the brand's unique value proposition, captivating potential customers and fostering loyalty among existing ones.