Modern Needlepoint Boutique & Community Launch
Impact
Stitch Society
Rolled out a cohesive 3-month launch plan that built anticipation, drove traffic to the grand opening, and sustained engagement in the first 60 days.
Equipped the founders with a library of templates and a clear content system, making their social presence consistent and scalable.
Contributed to a thriving community hub with sold-out workshops and ongoing event programming.
overview
Stitch Society is a modern needlepoint boutique in Oklahoma City that set out to revitalize a traditional craft for a new generation. Ahead of their launch, the founders partnered with me to create a brand identity and marketing strategy that would position the store as both a retail destination and a creative community hub.
Scope of Work
Brand strategy & positioning
Visual identity design (logo suite, color palette, typography)
Social media strategy & 3-month rollout calendar
Social media templates (carousels, post systems, Stories)
Content pillars & campaign themes
In-person activation planning (grand opening, workshops, events)
Creative Approach
The project focused on building a brand that felt modern, playful, and community-driven while still honoring the craft’s heritage. I designed the full brand system and then mapped out a 3-month launch rollout: one month of pre-launch build-up and two months of post-launch momentum. This included a detailed content calendar, campaign themes, and branded templates to make social media consistent and manageable. I also supported the in-person launch by aligning grand opening activations and workshop experiences with the visual identity and brand voice.
