Nova Salon

Delivered a refined brand identity and website that aligned with Nova’s luxury client experience.

Elevated the salon’s digital presence, ensuring Instagram-driven traffic was backed by a professional, on-brand second touchpoint.

Equipped the team with branded systems for social media, helping them maintain a consistent and professional look.

Reinforced the owner’s reputation and gave her a brand she described as a “unique, visually stunning representation of my personality and business.

overview

Nova Salon is a boutique salon serving a high-end clientele with a private, elevated experience. Known locally for its reputation and word-of-mouth buzz, Nova attracted clients easily, but as the team expanded, the owner recognized that their branding and digital presence didn’t reflect the salon’s depth, refinement, or personality. She wanted a brand identity and website that looked professional, clean, and uniquely her—capturing both the intimacy and the luxury of the Nova experience.

Scope of Work

Brand strategy & identity design (logo suite, color palette, typography)
Website redesign (focused on brand alignment)
Social media templates (feed carousels, stories, post systems)
Art direction for brand photography

Creative Approach

I developed a clean, modern identity system that reflected the salon’s private, client-first ethos and high-end clientele. The website was redesigned into a streamlined, professional touchpoint—aligned with Nova’s Instagram funnel—so prospective clients who discovered the salon socially could experience the same level of polish and trust online. To support consistency across platforms, I created a suite of branded social media templates and provided art direction for brand photography, building a cohesive system for both the salon’s team and its digital presence.