Elevated Identity & Founder-Led Launch
Impact
La Fete Needlepoint
Built a versatile visual system (logos, submarks, custom illustrations) to expand into merchandise, packaging, and wholesale opportunities.
Designed Instagram Story templates and a social system that made consistent, on-brand posting simple and effective.
Supported the founder in refining a modern go-to-market strategy, helping her leverage her strengths as a multi-time entrepreneur while adapting to today’s multi-platform expectations.
As the founder Lisa reflected:
“I felt completely lost before working together, but Lydia quickly understood my vision and brought it to life. The clarity and speed of the process gave me confidence to launch—and the final brand feels like a true reflection of my vision and values.”
overview
La Fête is a needlepoint brand founded by a seasoned entrepreneur who had previously launched successful spas and consumer brands. After discovering needlepoint as a creative outlet, she recognized its cultural resurgence and decided to bring a new, elevated perspective to the market. She needed a brand identity and social aesthetic that not only reflected her vision of creating modern heirlooms but also positioned La Fête as a standout in a saturated, pastel-dominated industry.
Scope of Work
Brand strategy & positioning
Visual identity design (logo suite, submarks, color palette, typography)
Custom illustrations for branding and merch
Instagram Story templates & social aesthetic framework
Collaborative go-to-market strategy support
Creative Approach
The founder came to me with a strong personal vision and deep experience as a repeat entrepreneur. My role was to translate that vision into a cohesive, scalable system while introducing fresh ideas to meet the demands of a modern digital launch. Together, we explored how La Fête could break from industry tropes and lean into an identity inspired by Charleston’s elevated restaurant scene—bold, clean, and elegant.
Beyond brand design, I worked with the founder to adapt her launch strategy to today’s landscape, expanding from Instagram into TikTok and Instagram Stories while encouraging her to weave her identity as a founder into the brand narrative. By creating Instagram Story templates and a social media system, we ensured her digital presence would feel as polished and distinctive as her products.
