friday flowers

Chiara from Friday Flowers reached out to me after struggling to nail down a holistic brand that she could commit to long term. She had a logo that she created on Canva that she thought was cute, but she knew in order to achieve her goals of transitioning out of wedding and corporate event florals, and into party and everyday florals, she needed a consistent brand style and voice that was designed with her ideal client in mind. 

Using her bright, colorful florals as inspiration, we created a playful brand identity during our brand intensive (also known as brand in a week) service, that highlighted her whimsical installations and approachable energy. Using feminine script, classic monograms, and a vibrant color palette, we designed a unique and personal brand identity that has helped Friday Flowers zero in on their ideal client, present a cohesive visual identity, and set her business up for growth and expansion.