Belladonna Media

Delivered a brand identity that positioned Alyssa as a refined, full-time agency owner, aligned with her long-term goals.

Created a website flow that highlighted case studies and client results, supporting her value-based positioning.

Produced a launch-ready content library through art-directed photoshoots, giving her confidence to post consistently.

Equipped Alyssa with branded templates and a social strategy that simplified her marketing and made consistency feel achievable.

overview

Bella Donna Media is a growing social media agency founded by Alyssa, who wanted her brand to match her level of expertise as she prepared to take her business full-time. While she excelled in client work and closed deals easily in person, her branding and digital presence weren’t conveying the same professionalism or impact. Alyssa needed a cohesive brand system, a website designed to showcase her results, and a launch plan that would position her agency as intentional, strategic, and client-focused.

Scope of Work

Brand strategy & positioning
Visual identity design (logo suite, color palette, typography)
Website design with case study focus
Social media templates (feed carousels, Stories, post systems)
Photoshoot creative direction (styling, outfits, props, shot list, locations)
Launch strategy & content planning

Creative Approach

We built a brand rooted in intentionality, timelessness, and confidence—designed to feel both strategic and people-first. After developing the brand identity, I created a digital system that allowed Alyssa to showcase her results-driven case studies prominently on her website, reinforcing her credibility and positioning her for higher-value clients. To ensure she had content to launch with, I directed a full brand photoshoot: scouting locations, planning outfits based on the brand palette, designing props and shot lists, and collaborating with a photographer to deliver a polished, professional image library.