Art direction, brand identity, and digital experience for a design practice rooted in timeless architecture and understated luxury.
Barbara
Grushow Designs
Project Overview
Create a visual system that reflects Barbara’s refined, architectural approach to interiors — timeless yet warm, structured yet human.
objective
- Brand identity
- Digital brand world
- Photography direction
- Web design
Scope of Work
Barbara Grushow Designs needed a brand presence that felt as intentional as the spaces she creates. The goal was to capture her design philosophy — grounded in balance, proportion, and quiet confidence — and translate it into a cohesive identity and digital experience that communicates sophistication without excess.
Creative Direction
The art direction draws inspiration from modern architecture, natural textures, and fine materials — stone, linen, oak, and brass.
The visual world is neutral but never flat, illuminated by tone and detail rather than color. The intention was to create an atmosphere of stillness, light, and composition — where every element serves a purpose and nothing feels decorative.
Brand Systems
The logo system uses a structured serif balanced by generous spacing — mirroring Barbara’s approach to form and proportion.
A palette of warm neutrals and graphite tones anchors the identity, while typography and layout remain architectural and minimal, designed to frame the work rather than compete with it.
Digital Expression
Wide margins, deliberate pacing, and modular grids reflect her structural sensibility, while soft hover states and subtle transitions maintain warmth.
Every interaction was designed to feel intentional, understated, and luxurious.
Photography Direction
Together, we established a clear visual language for Barbara’s interiors — grounded in natural light, structured composition, and tonal restraint. The photography direction was built on deep competitor research, analysis of her strongest past shoots, and a study of the media outlets she wanted to attract.
The result was a framework for all future projects — ensuring every new shoot feels cohesive, elevated, and publication-ready. The first collection produced under this direction is already in the process of being featured.
