Barbara Grushow Designs

Elevated brand alignment by creating a refined identity and digital presence that authentically reflected Barbara’s expertise in both residential and commercial design.

Empowered expansion through a cohesive brand system—supporting the opening of a second studio location.

Reinforced her credibility in the luxury market and provided a stronger platform for continued visibility and recognition.

overview

Barbara Grushow Designs is a Malibu-based luxury interior design firm with decades of experience in high-end residential projects, as well as commercial work for clients like Woodland Hills Porsche and other major dealerships. While her reputation was well-established, her brand identity and digital presence did not reflect the breadth of her expertise across both residential and commercial design.

Scope of Work

Brand strategy & positioning
Visual identity design (logo suite, color palette, typography)
Website design & development
Social media templates & guidelines
Art direction for branded photography

Creative Approach

The rebrand centered on positioning Barbara as both a luxury residential designer and a specialist in commercial interiors and architectural projects. I developed a timeless identity system and website that balanced these two sides of her practice—highlighting her elevated aesthetic for residential clients while also showcasing the scale and credibility of her commercial portfolio. This required not just a refined visual system but also clear strategic framing in copy, content hierarchy, and digital storytelling.