shop
home
contact
portfolio

Lydia Megdal

about
services

scope of work 

brand design, content strategy

balboa salon

industry

hair salon

Balboa Salon is a hair studio in southern California specializing in lived in color and hand tied extensions. The team reached out to us ahead of their salon opening to craft a visual identity and brand message that would align them with their target audience and attract their ideal client from the beginning. 

Their biggest concerns were surrounding standing out in a saturated market, portraying the value of their services & higher price point, and wanting support building a community of engaged followers & loyal clients. 

With a vision to craft an eclectic, california chill meets a colorful, whimsical vibe, our goal was to create a more laidback, fun, and and effortless feeling compared to other more bold, editorial style salons in the area. Together we created a brand strategy, working thoroughly to develop their brand message, unique position in the marketplace, and playful visual brand design. 

made by Lydia Megdal 

back to top

Branding and Web Design

@lydiamegdal

INSTAGRAM

home
about me 
get in touch 
services

hello@lydiamegdal.com

CONNECT

Lydia Megdal

based in Athens, GA, serving clients worldwide. 

client application
template shop 

terms of service

privacy policy

about 

portfolio

home 

get in touch 

template shop

services

client application