Abigail Swihart Valentine

Delivered a dual-brand system that aligned Abigail’s personal brokerage brand with East Laine’s commercial identity.

Designed scalable email templates that supported her daily investor updates, giving communications a polished, professional look even at high frequency.

Elevated her brand presence with a corporate-meets-personal aesthetic, positioning her as a credible, standout figure in a male-dominated industry.

Created a website experience with distinct funnels for residential clients and commercial investors, ensuring clarity for every audience.

overview

Abigail Swihart Valentine is a Columbus-based real estate broker and founder of East Laine Properties, a real estate investment firm specializing in multifamily rehabs, rentals, and short-term housing. With 24 personally owned rentals, 130+ properties sold in 2021, and a strong network of investors and developers, Abigail was ready for a brand system that reflected her level of expertise. The challenge was unifying her multiple identities—her personal brand as a broker, East Laine Properties as a commercial firm, and her behind-the-scenes rental holdings—into a cohesive structure that communicated professionalism, scale, and credibility.

Scope of Work

Brand strategy & positioning
Visual identity design (personal brand + East Laine Properties)
Website design & development with clear funnels
High-volume email template system for daily investor updates
Social media assets & branded collateral

Creative Approach

The goal was to create branding that could operate at scale while reinforcing Abigail’s authority in both the residential and investment spaces. For her personal brand, we designed a polished, corporate-leaning identity that balanced feminine refinement with strength, ensuring she stood out in a male-dominated industry. For East Laine, we developed a clean, professional brand system and email template suite built specifically to support the daily communication demands of investors and developers who move quickly on opportunities.

The website was structured with clear funnels to guide different audiences—buyers, sellers, and investors—into the right paths, while branded collateral and social media assets ensured consistency across all client touchpoints.